Pain points identified:
1
Over 70% of shoppers abandon carts without engaging further
Most visitors leave without taking any action, resulting in lost revenue and missed conversion opportunities.
2
Manual discounting erodes profit margins
Merchants often give unnecessary discounts that reduce profitability without guaranteeing a sale.
3
Standard popups and chatbots feel spammy and non-contextual
Generic, one-size-fits-all interactions push users away instead of guiding them to purchase.
4
Merchants lacked a system to negotiate intelligently with visitors in real time
Stores had no smart tool to engage undecided shoppers and offer the right incentives at the right moment.
