Key problems:
1
Difficulty tracking referral networks and rewards
Managing direct and indirect referrals manually made it challenging to accurately calculate member achievements and reward eligibility.
2
Limited visibility into member engagement
The organization lacked a centralized system to monitor member participation, networking activities, events, and community contributions.
3
Membership renewals and status management
Tracking active memberships, expirations, and renewals across a growing member base required significant administrative effort.
4
Communication and event coordination challenges
Announcements, event updates, reminders, and member communications were spread across multiple channels, resulting in missed information and reduced engagement.
